On April 1 this year, the naked-eye 3D animation promotional video of the mascot of the Hangzhou Asian Games was broadcast in the Wensan Digital Living District, Xihu District. This is also the first show of the 3D images of the mascots of the Hangzhou Asian Games “Chenchen”, “Cong Cong” and “Lianlian”. Friends, please click on the video below to experience the charm of the “Three Treasures of the Asian Games”.

The naked-eye 3D video of the Asian Games mascots is divided into 4 scenes. “Cong Cong”, “Chen Chen” and “Lian Lian” respectively show three sports scenes including football, sailing and e-sports. Each section is designed with 3D animation effects to make the mascot of the Asian Games “live”.

At the end, three mascots “broken the screen” leaped out. This event was jointly organized by the Propaganda Department of the Hangzhou Asian Organizing Committee, the Hangzhou Learning Platform of “Learning to Power the Nation” and the West Lake Cultural Tourism Group.

The naked-eye 3D giant electronic screen located at the intersection of Wensan Road and Xueyuan Road in Xihu District is a newly added Internet celebrity check-in place in Hangzhou. One of the landmark projects in the upgrading and renovation of Wensan Digital Life District.

During the Hangzhou Asian Games, the big screen will use 3D naked-eye viewing technology and new video interaction mode to carry out activities such as live broadcast of Asian Games events, providing a characteristic carrier and viewing space for the dissemination of Asian Games culture and Asian Games spirit.

In February 2021, Hangzhou proposed to develop a new consumption model of “digital +” and “experience +” of online and offline interaction, and started the task of building Wensan digital life blocks.

A month later, Xihu District set a goal to comprehensively renovate and upgrade Wensan Road, making it a leading demonstration site of “Digital Intelligence Hangzhou” and the first street for digital life in the country, and to describe the “Qingming Riverside Map” in the new era.

What kind of digital life can Hangzhou people experience in Wensan Digital Life Street? The theme keywords set by Xihu District for the block are: digital, life, punching, traffic, young, full-time.

Through these keywords, it is not difficult for us to imagine the future digital life built in this neighborhood. Convenient transportation, creative space design, humanized functional design, and trendy consumer experience.

The construction of digital life blocks should not only meet people’s increasing daily needs, but also meet people’s imagination of the future, as well as more aesthetic tastes of young people, and the pursuit of future life.

In November 2021, the Xihu District Data Resource Administration released five scenarios of Wensan Digital Living District’s operation of Rubik’s Cube management platform, block applet, smart parking, parallel world, and AutoNavi one-click tour in the block, a new version of the online “Wen San Street” is under construction.

With the debut of the 3D image of the mascot of the Hangzhou Asian Games on the huge naked-eye 3D electronic screen, this “Hangzhou’s most prestigious digital street” has drawn back the attention of Hangzhou people. Projects such as “Smart Pharmacy” and Scent Yuan Universe (the first store in the country) that have successively settled in Wensan Digital Life District are also rebuilding a new urban district that can better meet the needs of Hangzhou people’s digital life.

Seeing this, we might as well talk about the advantages of the naked-eye 3D large screen. Glasses-free 3D technology converts traditional print advertisements into naked-eye 3D advertisements. Its novel and shocking display form has an indescribable visual impact on viewers, which is also a way to impress viewers.

The secondary transmission rate of naked-eye 3D advertisements, the publicity effect produced, and the discussions that can be triggered are all visible to the naked eye. In the current Internet era, whether it is the brand itself or the enterprise itself, the popularity and traffic will be followed by its development. have a great impact. In addition, the growing maturity of glasses-free 3D has also changed the single advertising market, and has shown us the charm of multimedia technology, which is also a kind of knowledge dissemination for us.

The application of naked-eye 3D large screens will definitely become more extensive in the future development, and a visual revolution is also an inevitable development trend. Although it is said that it will face certain difficulties in the display market in the future, I believe that the power of technology and the needs of the majority of users will continue to solve the problem.

The post Digital display helps Hangzhou Asian Games, naked-eye 3D mascot appeared first on LED SCREE.

As a work showing the style of Huaqiangbei District, the completion of the pilot project of Huaqiangbei International Technology, Fashion and Culture Street, Zhonghang Road is presented to the public with the characteristic theme of “Technology·Fashion·Culture”, which makes people’s eyes shine.

The development of Huaqiangbei is a microcosm of Shenzhen’s reform and opening up. The Huaqiangbei business district, known as the “First Street of Electronics in China”, after more than 30 years of development, has become the world’s largest electronic product trading and distribution center and a beautiful city card in Shenzhen.

In order to better meet the people’s growing needs for a better life, Shenzhen Huaqiangbei Street is based on the reality of the neighborhood, takes the Huaqiangbei International Technology, Fashion and Culture Feature Street Pilot Project as an important starting point, and takes “the core of science and technology, the core of fashion” as the design concept , closely following the theme of Zhonghanglu’s electronic technology and leisure business, and is committed to creating internationalization, a sense of technology, and fashionable cultural characteristics, and building a unique style of electronic technology in the future.​​

more beautiful!

Integrate into smart ecology to maximize space utilization

Huaqiangbei business district is the national electronic product distribution center, and the electronic component market is the main business mode, with a daily flow of 200,000 people. Zhonghang Road is located on the west side of the business district. On the left and right sides are many electronic components markets such as New Asia and Metropolis Electronic City, as well as large shopping malls such as Century Plaza and Zhonghang City Junshang Shopping Center. Commercial sites, large and small trucks entering and leaving goods, and consumer people shuttle back and forth, road congestion is the norm, and daily travel is inconvenient.​​

In order to closely meet the needs and expectations of the citizens and make the flow of vehicles and people more smooth, by improving the road marking system in the block, setting up intelligent electronic guide signs, applying smart light poles that integrate communication and monitoring functions, and maximize the use of smart light poles. space for vehicles and pedestrians. With the emergence of multiple logistics points, motor vehicles and non-motor vehicles, and orderly traffic guidance, the comfort of citizens’ travel has been improved.

More tech!

Customize Glasses-free 3D video electronic screen to create an immersive experience scene

“Huaqiangbei also has Glasses-free 3D video electronic screen!” An exclusive theme naked-eye 3D video with both appearance and sense of technology, in line with the aesthetics of contemporary young people, was unveiled, attracting the attention of the general public and tourists. When it comes to LED electronic technology, Huaqiangbei is bound to be at the forefront.

The video takes electronic technology as the theme, and implants the cultural symbol of “Huaqiang North China Electronic First Street” to spread the spirit of the vitality and influence of electronic technology. The immersive technology scene experience gives citizens and tourists a new perception of Huaqiang North. .​​

The surrounding building facade lighting matrix, road step outline lights, flower bed outline lights, tree pond buried lights are integrated with the theme style of Huaqiangbei District. Huaqiangbei Block is an open, technologically advanced cultural and technological space.

More fashionable!

Excavate brand characteristics and enhance the interactive fun of trendy play

Looking ahead, the dazzling design of the building facade of Zhonghang Road interprets that the building is readable and brings many surprises to the public. The facades of 5 buildings with different styles have been cleaned and added with electronic elements such as luminous building fonts, wall washers, contour lights, and LED screens. Not only that, but you can also see various online celebrity check-in points on the road, full of fun and a sense of the future of technology.

It is worth mentioning that the interactive clock installation on the facade and the ground of the Fiyta Building perfectly integrates brand characteristics and electronic technology to enjoy a trendy interactive experience. On weekends, go to the surrounding AVIC City Junshang Shopping Center, check in the themed interactive installation in the venue, immerse yourself in this trendy life gathering place, and experience the trendy culture of Huaqiangbei.

More casual!

Adhere to the green in the city, spread the aesthetics of life

The fast-paced life in Huaqiangbei makes people walk in a hurry and have little time to rest. After this renovation, the green space in the south square of Jiahe Huaqiang Building has been transformed into a “pocket park” integrating ecology, leisure, art and people-friendly functions.

Roaming here, try to turn 360 degrees, all eyes are green plants, here, there are comfortable rest seats, you can stop and meditate among the flowers and plants, you can try to talk to nature and yourself. Through the combination of green wood + flowers + node flower border, the urban space is lit up with a simple and atmospheric landscape style, and the city is warm, the blocks can be strolled, Huaqiangbei can stay, and the experience and happiness of citizens and tourists can also be obtained. proper lift.

The Seventh Party Congress in Shenzhen proposed to make the city more livable, resilient and smart, and strive to make Shenzhen a model for modern governance of super-large cities. As Shenzhen’s “urban meeting room”, Futian adheres to the concept of “inside and outside”, implements the reform of “global governance”, and promotes the refined management of urban areas with “embroidery” efforts. Under the strong leadership of the municipal and district governments, Huaqiangbei Street has always adhered to the advantages of China Electronics First Street, fully implemented the new development concept, continued to participate in the transformation process of urban blocks, and took the new responsibility of “rebuilding a Huaqiangbei”. Write a new chapter in the high-quality development of urban areas.

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