The naked-eye 3D LED display screen has been frequently searched on Weibo, and the video has been forwarded and played more than 100,000 times. In addition to the hot search list, naked-eye 3D will also blossom everywhere in 2021. What trends are hidden behind these new changes?
What will be the link to the development of the display market in 2022? In this context, the led-technic industry research center has cooperated with the core manufacturers of the LED display industry to conduct in-depth research. Next, let’s take a look at the specific situation.
Judging from the survey data, naked-eye 3D display will become the “top stream” of the LED display industry in 2021. Once the naked-eye 3D spaceship giant screen was unveiled, it not only attracted the attention of the public, but also received a large number of forward comments from the whole network. The top 5 real-time hot searches on Weibo, and the cumulative total hits reached 320 million.
It is worth mentioning that the project has a resolution of 8K and a total area of 888 square meters. Under the “dual-screen linkage” between the naked-eye 3D giant screen and the 450 square meters ultra-high-definition screen on the side, it has injected new vitality into the Chunxi Road business district.
Coincidentally, it is comparable to Chongqing’s “3788 Light of Asia” naked-eye 3D large screen, which is located in the center of the Guanyinqiao business district in Chongqing and is built around both sides of the Suning Tesco building. The ultra-high-definition LED display with a total area of 3788 square meters and a resolution of 8K is called “the first screen in Asia”. The entire display takes into account the architectural aesthetics and the business environment.
Among them, the naked-eye 3D project version 1.0 with the theme of “future city” and the naked-eye 3D version 2.0 version of “light rail through the building”, with its realistic stereoscopic visual effect combined with the super large ultra-high-definition screen, the shocking visual experience caused continuous cheers from the onlookers. With amazement, the number of related videos spread on the entire network exceeded 100 million, and more people knew about the giant screen in Chongqing. This large screen has thus become a new business card for the city of Chongqing.
In addition to the above-mentioned naked-eye 3D large screens, the naked-eye 3D displays built in first- and second-tier cities are also eye-catching, and they are frequently featured in the live broadcast studios of major celebrities and become the check-in place for urban Internet celebrities.
2021’s “big changes”
Glasses-free 3D displays have achieved huge changes in 2021, both in terms of quantity and area.
First, there has been a marked spike in numbers. According to the statistics of led-technic industry research center, as of the end of December 2021, there were close to 100 naked-eye 3D projects in the country, and maintained a rapid growth trend. Many LED display manufacturers even said that more projects will be launched in 2022.
In addition, in terms of area, naked-eye 3D has achieved an amazing breakthrough. Taking my country’s TOP20 display manufacturers as an example, many display manufacturers have achieved an area of the order of 1,000 square meters, and some manufacturers have also achieved a breakthrough of 10,000 square meters.
From the perspective of the layout area, the landing of naked-eye 3D displays basically starts from first-tier cities, and a small number of them land in second- and third-tier cities, showing a point-line-surface development. And cities that can carry 3D LED displays are also cities with relatively strong economic vitality
How long can naked eye 3D last?
A series of figures and case scenarios show that: in 2021, naked-eye 3D is being promoted to a wider application platform and deeper technical scenarios, and has become a bullseye to promote the urban economy, attracting the participation of a large number of businesses and manufacturers.
Regarding the growth rate of glasses-free 3D in 2021, most manufacturers said that this is very in line with expectations. However, some manufacturers pointed out that although naked-eye 3D is popular, since the supervision and control of outdoor advertising will not be relaxed in 2021, the real projects are still limited. In addition, from the perspective of outdoor advertising screen projects, the period from planning to implementation is relatively long. The projects that will be implemented in 2021 only account for a part of them, and most projects will be implemented in 2022 or even 2023.
With the blooming of glasses-free 3D, there is no doubt that it will become the second growth curve of the display market in 2022. Commercial value, corporate technical strength, and policy support have become the three major drivers of naked-eye 3D. With the empowerment of technologies such as naked-eye 3D, the marketing value and commercial value of outdoor LED display have been further released. However, the industry needs to deeply think about the relationship between creativity, display screen and users, give full play to the advantages of technology, and avoid the phenomenon of popularity becoming a flash in the pan, in order to win a broader development space.