In recent years, the demand for outdoor advertising has continued to rise, and the technology of large LED screens has continued to mature. Outdoor LED large screen has become the mainstream of today’s media advertising, with high-quality advertising images, rich colors, and dynamic advertising images and videos that look and feel.
At present, the “pattern” of outdoor LED displays has changed. Many businesses have developed a new visual experience, combined with naked-eye 3D display technology, to give people an extremely realistic and highly immersive visual sensory experience. Outdoor LED advertising fully displays its diverse display charm, so that high-end luxury goods, fast-moving consumer goods, technology products and other industries have more strong advertising needs and forms.
It is understood that the ocean wave tank in Seoul, South Korea simulates the turbulent picture of the ocean waves, and gives people an immersive feeling through sound effects, light and shadow blending and other forms. It can be seen that the visual sensory experience is gradually becoming a “hard standard” in the development process of LED display.
Compared with the traditional LED large screen, the traditional outdoor display large screen can become an important “landscape point” and an Internet celebrity “landmark” in the city by playing advertisements, thereby increasing the vitality of the city and the influence of commercial streets. It is the LED in the visual art era. The development direction of large screen.
It is understood that on October 2, 2020, “Chengdu Taikoo Li Spaceship” was listed on Weibo’s national real-time hot search list TOP5, with 320 million views and 56,000 discussions. In addition, on the Douyin platform, “Chengdu Taikoo Li Spaceship” is also very popular. A single video has reached 200,000+ likes and tens of millions of views.
Through this case, the emerging naked-eye 3D LED technology illustrates that sometimes creativity and content are more important. People’s pursuit of vision must be creative and novel, display ingenious, and interesting in content, rather than a single boring 2D flat display. Therefore, when the LED display is applied, it is necessary to combine technology and creativity, and at the same time pay attention to the development of the scene. Only in this way can the visual sensory experience of the LED display be more colorful.
Application value of outdoor LED screen:
- Precise placement, zero-distance coverage of the target circle, outdoor LED large screens are mainly concentrated in the city’s core CBD business district, densely populated traffic roads, high-end residential walls, etc., providing advertisers with rich and accurate placement options. LED large-screen advertisements are concentrated in the urban circles with high and strong consumer demand, and have huge space value. LED large-screen advertisements in the core business district have three characteristics: the cost per 1,000 people is as low as 68 yuan, the daily traffic flow is as high as 850,000 people, and the per capita stay in front of the screen is as long as about 7 minutes.
- Precise marketing value, aggregating target groups, LED large-screen advertisements are concentrated in locations with high consumer demand and economic activity, close to consumers’ life and work scenarios, allowing the target group to lock the brand name at a glance, ensuring the advertising Accurately reach and improve marketing value. According to relevant data research, most of the outdoor LED large screen locks are people with stable and stable jobs. Among them, middle and senior management personnel and people with a college degree or above are 32% and 74% respectively, and white-collar workers account for more than 60%. Relatively strong, especially focusing on technology products, financial management, automobiles, tourism, clothing, real estate and other products.
- The conversion of advertising effects helps audience recognition and conversion of advertising effects. A very significant feature of outdoor LED large-screen media is to attract the attention of target audiences within an effective time. Both advertisers and media operators are more inclined to use outdoor LED large-screen media. The advertisements of powerful big brands and leading brands in various industries are broadcast on the screen media. Because this media has a greater influence on the promotion of brand and product impressions, and it has deepened the impression on the audience for a long time, the audience behavior is affected by advertisements. The subsequent behavioral intentions will play a pivotal role in consumer purchases.
- Show the “high-end” brand value and establish a high-quality brand image. It can be predicted from the data that in the eyes of the audience, LED display advertisements have more shocking and strong stereoscopic visual impact, high-quality, high-end advertisements than canvas advertisements and light box advertisements. The advantages of fashion, huge area, and eye-catching stand out, so that the brand and product advertisements on it have a “high-end” image value, which improves the audience’s acceptance of the brand.
- High reach rate, effectively cover the audience, and achieve high reach rate. The outdoor LED large screen has a large screen area, clear picture quality, brilliant colors, and can bring people a strong visual impact, which is easy to attract the attention of the audience, which is conducive to LED The effective transmission and understanding of information in large-screen media, coupled with the characteristics of wide audience coverage, can achieve a high reach rate.
- Unique space value, outdoor LED large screens are mostly located in the core business districts of the city, as well as other places with high traffic flow. With the development of society and the improvement of people’s living standards, these prosperous business districts and functional places It has become the main event venue for the urban mainstream crowd, so the outdoor LED large-screen media has the characteristics of scarcity and core, and this form of media has great marketing value and quality.
The future trend of naked eye 3D LED display
In 2021, the “Metaverse” will be born, and it will be popular in the capital and technology circles. Enterprises may strengthen the layout of the Metaverse, or announce their entry into the Metaverse. On December 26, 2021, Metaverse also successfully made the list of the top ten keywords for A shares in 2021 released by the Financial Associated Press, and its attention is evident.
On the other hand, the Metaverse is also gradually gaining policy attention. The Shanghai Municipal Commission of Economy and Information Technology clearly stated in the “14th Five-Year Plan for the Development of the Electronic Information Industry in Shanghai” that it is necessary to strengthen the forward-looking research and development of the underlying core technology and basic capabilities of the Metaverse, and promote the development of new terminals that deepen perception and interaction and systematic virtualisation. Content construction, explore industry applications. This is also the first time that Metaverse has been included in the local “14th Five-Year Plan” industrial plan, and other provinces and cities are expected to follow suit.
At present, VR/AR devices are well-known entry-level terminals for human beings to connect to the Metaverse, and the immersion of VR/AR devices comes from higher resolution and refresh rate. Micro LED and Micro OLED display technologies have recently risen. Related companies have also received great attention.
In contrast, augmented reality is the application direction of large LED screens in the metaverse era, but only some people will associate it with the metaverse. On December 4, 2021, Shen Yang, Executive Director of the New Media Research Center of the School of Journalism, Tsinghua University, bluntly stated at the “China Development High-level Forum Young Entrepreneurs Summit”, “Many people understand the metaverse as a virtual world, which is undoubtedly a misunderstanding. Read, they’re ignoring the augmented reality metaverse.”
In fact, the virtual and real world created by the large LED screen has a broad application scene no less than VR/AR equipment at the current level of technology.
With the widespread application of 5G and 8K technologies, the future of naked-eye 3D high-definition LED displays is even more immeasurable. The upgrading of outdoor LED displays is also imperative to make outdoor LED large screens more intelligent.