With the development of the world economy, the purchasing power of 3D LED displays is gradually increasing. According to the statistics of the Bureau of Statistics of Mainland China, the total retail sales of consumer goods in China in 2014 increased by 13% year-on-year, 0.3 percentage points and 0.1 percentage points higher than that in the first half of 2013 and the first three quarters of 2013, showing a trend of steady growth.
It can be seen from an economic power such as China that with the accelerated upgrading of consumption structure, residents’ demand for high-end consumer products and services is increasing, including products such as 3D LED displays.
According to the planning situation in mainland China, with the acceleration of urbanization, the market usage scenarios of LED displays in second- and third-tier cities will continue to increase. According to the famous Engels economist, by 2030, China will complete the urbanization construction coverage rate of about 60%. It is estimated that the annual consumption output value of LED products in urban households will reach 1.2 trillion yuan, of which 30% will be the source of consumption output value. on the 3D LED display.
Just a Chinese market, its demand is very large. Looking around the world, the market demand for LED displays will grow exponentially.
While the demand for the number of LED display frequencies has increased, the requirements for the quality and display effect of LED displays have also been further improved. Displays with higher brightness, brighter colors, higher contrast, and ultra-thin displays are more popular. In the fields of 4K and 3D, the technology of LED display manufacturers is also constantly improving, and they are committed to creating a more perfect visual experience display.
Compared with other 3D screens, 3D LED display pixels can emit light by themselves, with higher brightness, brighter colors, higher contrast, ultra-thin and light, etc., with a natural and comfortable field of view and a wider viewing angle. Many specific venues are promising.
Nowadays, small-pitch screens and 3D technology not only bring better display effects, but also gradually make up for the use of naked-eye 3D technology in LED displays, opening up greater potential for 3D LEDs.
After all, with the wide application of LED displays, people’s requirements for LED displays are getting higher and higher. Now people can’t meet the two-dimensional plane display, and they hope to truly restore the three-dimensional information of the real world. Therefore, 3D display technology The application scheme on LED display has become a hot spot and direction of research in recent years. At this year’s Guangzhou International LED Exhibition, we also saw that many LED display manufacturers spared no effort to make corresponding technological innovations for 3D LED displays, and showed their magic in the research and development of 3D LED displays.
It is understood that Lingxingyu has specially launched a set of 3D solutions for 3D LED displays. The deputy general manager of Lingxingyu said, “The Lingxingyu 3D solution supports polarized 3D and naked-eye 3D technologies, and is currently the best in the industry. The most mature LED display 3D solution. It will replace the existing movie screen in the cinema in the future, taking advantage of the high brightness of LED and the 18-bit grayscale.
“At the same time, the Lingxingyu 3D solution has outstanding advantages compared with traditional projection projection. Zhou Da said, “The 3D film and television played in the Lingxingyu control system will have no defocus, no loss of convergence, no 3D movie syndrome, The high brightness and high contrast ratio surpass the three-dimensional cinema IMAX in 17 major indicators, and IMAX will be replaced in the near future. “It is reported that the 3D system of Lingxingyu has been put into use in theaters and venues such as Kwai Tsing Theater in Hong Kong and Milan World Expo.
At present, 3D cinemas mostly use 3D, which is a polarized 3D, which is made of the visual difference from the light. At present, most of the naked-eye 3D displays that LED display manufacturers are vigorously developing will have the defect of limited viewing angle. Zhang Jia, deputy general manager of LED scree, also said that many companies are now developing and producing naked-eye 3D LED displays. Many problems will be reflected in this process. The most critical technical point is the design of “multi-viewpoints”. To make the audience can see the 3D effect no matter where they stand. “It’s easy to do with one, two, four, or eight viewpoints now, but it will be more difficult to do dozens of viewpoints.”
In order to make up for some technical limitations of naked-eye 3D technology, some LED display manufacturers have gradually turned to active 3D technology in the continuous research and development process. Active 3D technology can also be called shutter-type 3D technology, which is achieved by greatly improving the refresh rate of the picture. It divides the image into two groups according to frames, forming left and right corresponding pictures, and continuously interlaces to generate images. 3D images are seen by synchronizing on/off operation of the lenses of shutter glasses. Different from polarized 3D, it can restore the original resolution of the picture, and can easily enjoy full HD 3D images, breaking through the limitations of the original naked-eye D “multi-view” position.
In addition, some data show that JYLED display manufacturers have also launched direct 3D this year. By adding a 3D conversion box to an ordinary display, ordinary 2D can be converted into 3D, so it greatly saves costs and convenience. Different from the general products that only support 3D playback, this product can choose to play 2D or 3D according to your preference.
Of course, we do not rule out that the LED display screen under the new 3D technology still has its defects, but we can imagine that with the development of 3D technology and the continuous increase of the resolution of small-pitch LED display screen, I believe that in the near future The future 3D high-definition LED display will bring a new visual experience to the audience.
The application of 3D display technology in LED display has greatly changed people’s visual experience, and has also had a huge impact on the LED display market. As an LED display manufacturer, under the situation of technological innovation from 2D display to 3D display, will face new challenges and impacts.
The application of 3D technology will effectively avoid industry homogeneous competition. The application of 3D technology to LED displays is a brand new field, and only a few companies in the mainland are developing it. It can be said that the application of 3D technology in LED display will add additional value to LED display products. market initiative. In addition, because the application of 3D technology in LED is a new thing, there is no problem that the market is dominated by some large production areas or large enterprises in the mainland, and it takes the lead in this new field.
Secondly, LED display manufacturers need to seek diversified expansion. Affected by 3D display technology, the suppliers of traditional 2D display technology screens are the first to bear the brunt. With the participation of performances and other markets, the market is more inclined to the needs of content differentiation and personalized image, and more or less turns to 3D technology. , will inevitably affect the traditional business of traditional 2D suppliers.
Therefore, in the face of such a positive and powerful attack, most screen suppliers need to change the strategic direction of their product lines, face challenges in a diversified and differentiated form, and cooperate with 3D LED display manufacturers and institutions to expand their product lines. , maintain the vitality of competition and keep pace with the times.
If the traditional 2D LED splicing screen wants to gain a seat in the highly competitive LED display market, it must face the choice of optimization and reform. Manufacturers not only make corresponding adjustments in terms of price, but also display manufacturers must improve their research and development level. Improve its core competitiveness, guide the demand market with products, and focus more on market segmentation to continue its own competitive advantages, which will further promote the segmentation and expansion of the entire industry and increase the development of the industry.