Recently, the naked eye 3D outdoor HD LED display of Chongqing Guanyinqiao Pedestrian Street has become popular, and Chongqing Guanyinqiao Pedestrian Street has also quickly become an internet celebrity check-in place. The video shows the flight dynamics of the spaceship with a realistic 3D effect. It’s like a spaceship really wants to fly off the screen.

The project is located in Guanyinqiao Pedestrian Street, a hot business district in Chongqing. The excellent location + immersive video = bringing people an immersive visual experience, which is no less than an immersive VR theater.

3d led display screen

Cases similar to “Chongqing Guanyin Bridge Pedestrian Street Spaceship” have emerged in an endless stream recently, such as “Chengdu Taikoo Li Spaceship”, “Guangzhou Beijing Road Naked Eye 3D Curved Screen” and “Shanghai Aosuo Future City”. Once a similar display project is displayed, it will basically cause a great sensation on the Internet. The flexibility and charm of LED display can be fully displayed outdoors or in other specific places, which has the incomparable advantages of other displays.

Development of naked eye 3D outdoor HD LED display

Once upon a time, we were still worried about the development prospects of outdoor LED displays. Due to the limitations of local policies, outdoor advertising is being cleaned up, and many outdoor displays have become the objects to be cleaned, which also affects the development of outdoor displays.

The audience has long been surprised by the outdoor LED display, lacking freshness, and even received frequent complaints due to light pollution, safety and other reasons.

This time, display projects such as “Chongqing Guanyin Bridge Pedestrian Street Spaceship” were unveiled, which refocused pedestrians’ eyes on the LED display and set the tone for the future of outdoor LED displays. On the basis of the original screen , Integrating a new visual experience, combined with naked-eye 3D display technology, giving people an extremely realistic and highly immersive visual sensory experience.

The popularity of these cases also shows that the visual sensory experience is the necessary factor to determine the outdoor LED large screen to stand out, and the naked eye 3D outdoor LED display screen is the savior of the outdoor large screen.

The current situation of naked eye 3D outdoor HD LED display

In recent years, with the rapid development of technologies such as data transmission, virtual reality, and enhancement of the world, people’s requirements for display are not limited to 2D planes, but a more three-dimensional, higher-definition interactive visual sensory experience. The “Chongqing Guanyin Bridge Pedestrian Street Spaceship” project is a classic case.

naked eye 3D hd LED display
naked eye 3D hd LED display

The project will be completed and accepted in 2019. However, after delivery and operation, it was only used to play some print advertisements, not from the perspective of visual sensory experience, which made “Chongqing Guanyin Bridge Pedestrian Street” in a state of obscurity.

There are countless LED displays that have the same situation as the “Chongqing Guanyinqiao Pedestrian Street Spaceship”. Although these displays have originality in shape or appearance, they are often “obsolete because of their lackluster content and lack of visual sensory experience.” everyone.”

It has to be said that this is also the most realistic portrayal of most outdoor LED displays now. Since the emergence of the wave water tank in the Seoul neighborhood of South Korea, the “pattern” of outdoor LED displays has changed. It is understood that the ocean wave tank in Seoul, South Korea simulates the turbulent picture of the ocean waves, and gives people an immersive feeling through sound effects, light and shadow blending and other forms.

As soon as the Korean wave water tank was launched, it became an Internet celebrity, and even Chinese tourists went to South Korea to shoot this LED display. After testing the water in the wave tank, many domestic companies have launched their own LED displays with the ultimate visual sensory experience. However, this 3D display technology is actually applied in China earlier than in foreign countries. In 2016, Beijing Juntai Department Store created a 3D effect screen. However, due to the lack of suitable visual materials, this LED display with 3D display effect has not shown what it should be.

The future of naked eye 3D outdoor LED display

From the wave water tank in Seoul, South Korea to the various types of naked-eye 3D displays that have recently emerged in China, it can be seen that the visual sensory experience is gradually becoming a “hard standard” in the development of LED displays.

At the same time, this trend of combining the ultimate visual sensory experience with the display screen is not only sweeping the outdoor LED display. For example, this year’s “Shendu Month, Chinese Love” 2020 Gengzi Year CCTV Mid-Autumn Festival Gala LED display pays special attention to people’s visual sensory experience.

3d led display screen

Elements such as waterscape, rhythm, ancient buildings, and full moon are outlined so vividly that they give people an immersive experience. It is foreseeable that the entire LED display industry will gradually pay attention to the visual experience of large screens.

However, the visual sensory experience is not spoken by mouth, and to achieve this effect, technology and creativity are indispensable. “Chengdu Taikoo Li Spaceship” uses advanced technologies such as 90° seamless corner module technology, outdoor high-brightness wide-angle display panel technology, and high-contrast light-absorbing masks, so that the entire wall fully meets the technical requirements of naked-eye 3D.

Coupled with superb visual art, it keeps up with the trending hotspots that young people love. By simulating the picture of the spacecraft entering and leaving the space station, he successfully sent himself to the hot search.

It is understood that on October 2, 2020 alone, “Chengdu Taikoo Li Spaceship” entered the TOP5 national real-time hot search list on Weibo, with 320 million views and 56,000 discussions. In addition, on the Douyin platform, “Chengdu Taikoo Li Spaceship” is also very popular. A single video has reached 200,000+ likes and tens of millions of views.

naked eye 3D hd LED display

Through this case, we can know that people’s pursuit of vision must be creative, novel, cleverly displayed, and interesting in content, rather than a single boring 2D flat display. Therefore, when we carry out the scene application of the LED display, we must combine technology and creativity, and at the same time pay attention to the development of the scene. Only in this way can the visual sensory experience of the LED display be more colorful.

At the same time, it can also be known that, compared with the traditional LED large screen, the traditional outdoor display screen has become an important “landscape point” and Internet celebrity “landmark” in the city by playing advertisements, thereby increasing the vitality of the city and the influence of commercial streets. This is the development direction of LED large screen in the visual arts era.

The centralized screen refresh of several Internet celebrity outdoor display projects not only inspires the outdoor LED industry, but also allows LED display companies who have been fighting hardware parameters to see the advantages of combining software and hardware. If you can’t achieve a combination of soft and hard, no matter how good the technical strength is, you can’t show it to your heart’s content.

The recent rise of naked-eye 3D craze shows that sometimes creativity and content are more important. With the widespread application of 5G and 8K technologies, the future of naked-eye 3D high-definition LED displays is even more immeasurable.

Our LED scree is one of the earliest manufacturers in Shenzhen to start producing naked-eye 3D high-definition LED displays. If you want to know more about naked-eye 3D high-definition LED displays, display price information, etc., please follow us and bring you Valuable industry information.

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